Farm Ad’s

The majority of the food we consume travels 1,500 miles on average before we eat it. There are abundant sources of locally produced food in urban areas. Only a small percentage of people are supporting this local food system. Currently there is nothing that unifies the growing network of local food producers. I am currently collaborating with two other people on an urban farm project. Our plan is to implement a simple set of graphics to give local agriculture its own identity that consumers will easily recognize.

“OKRA HERE”  First prototype of advertising series. These large posters are going to be hung up at Mill Creek Farm and Greens Grow Farm. Mill Creek and Greens Grow are both local farms that provide their communities with fresh produce. These large scale posters will help to unify as well as promote viewers to buy local. “Okra here” is hand painted on tyvek.

In a few weeks I will post our final models on site. You can see our project and the other projects for urban farming at www.farmphilly.com